{"id":1668,"date":"2020-04-20T10:00:00","date_gmt":"2020-04-20T09:00:00","guid":{"rendered":"https:\/\/refresh.ealingfoe.org.uk\/?p=1668"},"modified":"2020-12-23T16:57:30","modified_gmt":"2020-12-23T16:57:30","slug":"novel-campaign-uses-mesmerising-cat-to-promote-recycling-of-electricals","status":"publish","type":"post","link":"https:\/\/ealingfoe.org.uk\/novel-campaign-uses-mesmerising-cat-to-promote-recycling-of-electricals\/","title":{"rendered":"Novel &#8216;Mesmerising Cat&#8217; Campaign to Promote Recycling of Electricals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1668\" class=\"elementor elementor-1668\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093b59c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093b59c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eae79d4\" data-id=\"eae79d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c61f14 elementor-widget elementor-widget-image\" data-id=\"4c61f14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"697\" height=\"554\" src=\"https:\/\/ealingfoe.org.uk\/wp-content\/uploads\/2020\/12\/HypnoCat.jpg\" class=\"attachment-full size-full wp-image-1670\" alt=\"\" srcset=\"https:\/\/ealingfoe.org.uk\/wp-content\/uploads\/2020\/12\/HypnoCat.jpg 697w, https:\/\/ealingfoe.org.uk\/wp-content\/uploads\/2020\/12\/HypnoCat-300x238.jpg 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c479fc0\" data-id=\"c479fc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e113c2e elementor-widget elementor-widget-heading\" data-id=\"e113c2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A very purr-suasive campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2043904 elementor-widget elementor-widget-text-editor\" data-id=\"2043904\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Recycle Your Electricals Campaign has unleashed HypnoCat, a pink fluffy feline that uses its hypnotic superpowers to persuade people to recycle their electricals rather than binning them. The cat\u2019s pink coat reflects the designated colour for electrical recycling.<\/p><p>The campaign has been launched in response to the UK\u2019s surge in clearing out during the coronavirus lockdown. It was initially rolled out on paid social media and radio in four locations across the UK: Bristol, Bath and North Somerset; Tyneside and Newcastle; Edinburgh and Falkirk; and Norwich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bee1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bee1d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d25ef95\" data-id=\"d25ef95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf7b97 elementor-widget elementor-widget-text-editor\" data-id=\"1bf7b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The launch will be supported by social media from the Recycle Your Electricals channels and by outdoor advertising in the coming months. The campaign will be calling on households to bag up their old electricals ready for recycling when collections and recycling centres are fully operational again.<\/p><p>Recycle Your Electricals will be posting about the launch of HypnoCat on Facebook, Twitter and Instagram (see links at end of post) and, is encouraging people to follow them and share campaign posts on their channels.<\/p><p>It is also calling on the public to share pictures, questions and stories about the electricals they\u2019ve collected in a bag, using the hashtags #AskHypnoCat or #Dontbinitbagit. The group\u2019s research shows that 2.7 million homes are holding onto old electrical toys such as Furbys and Tamagotchis, and that 5.5 million still have an outdated Mega Drive.<\/p><p>Read the Recycle Your Electricals <a href=\"https:\/\/www.recycleyourelectricals.org.uk\/press-releases\/recycle-your-electricals-campaign-launches-hypnocat-to-hypnotise-the-nation-into-recycling-their-old-electricals\/\" target=\"_blank\" rel=\"noopener\">launch press release<\/a> and navigate the social links below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9980790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9980790\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0e107b\" data-id=\"c0e107b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a92ae69 elementor-align-justify elementor-widget__width-inherit elementor-tablet-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"a92ae69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.recycleyourelectricals.org.uk\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Recycle Your Electricals<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f34774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f34774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac3f8e\" data-id=\"6ac3f8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fff8219 elementor-widget elementor-widget-spacer\" data-id=\"fff8219\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A very purr-suasive campaign The Recycle Your Electricals Campaign has unleashed HypnoCat, a pink fluffy feline that uses its hypnotic superpowers to persuade people to recycle their electricals rather than binning them. The cat\u2019s pink coat reflects the designated colour for electrical recycling. The campaign has been launched in response to the UK\u2019s surge in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-take-action"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/posts\/1668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/comments?post=1668"}],"version-history":[{"count":54,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/posts\/1668\/revisions"}],"predecessor-version":[{"id":3310,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/posts\/1668\/revisions\/3310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/media\/1670"}],"wp:attachment":[{"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/media?parent=1668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/categories?post=1668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ealingfoe.org.uk\/wp-json\/wp\/v2\/tags?post=1668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}